beautifuldarwinAn action-oriented marketing communications consulting firm. We create unique positioning strategies and tactical game-changing actions that promote organic growth for your company.
Merriam-Webster defines Deus Ex Machina as: “a character or thing that suddenly enters the story in a novel, play, movie, etc., and solves a problem that had previously seemed impossible to solve.”
Charles Darwin entered the story of science to solve a problem that had previously seemed impossible to solve –how we got here, and how life started on Earth.
He left behind the theory of evolution as an explanation of all things living, along with a cautionary tale: neither the strongest nor the smartest species survive, but rather those that can adapt to change.
Humans have been evolving so dramatically in the last 10 or 15 years that we have become an almost different sort of species: hyper-communicative, hyper-informed, digitally empowered, with a shortened attention span, quickly bored.
Climate and inequality crises transform communities’ behaviors. Institutions fail. Traditional paradigms crash and are replaced at warp speed.
Today brands, as contemporary species, are also facing Darwin’s dilemma.
Placing items that are no longer needed out in front of the brownstones for passers-by to take whatever they fancy is a charming Brooklyn custom. It has allowed me to find odd masterpieces while rummaging through furniture, home appliances, clothing, pictures,...read more
What political and celebrity brands have in common is that both are vehicles for other brands’ interests. What they don’t seem to share is the same level of transparency.read more
There’s a good old-fashioned marketing skirmish going on between branding experts in the UK. The first salvo was fired by the talented Marie Oldham, Chief Strategy Officer at VCCP, who dared to challenge Sharp’s rules on how to grow your brand by citing several case...read more
I don’t know about you but the Brexit vote left me speechless. But now that the dust is settling, what if we take it as a case study of a failure, and as a possibility to revisit some essential lessons in strategy?read more
The ad-blocking filter is triggering a lot of controversy lately, but the conversation has sparked limited perspectives, mostly plagued by a lack of depth and context -the filter is just the messenger.read more
Setting aside the moral argument of inclusion vs. discrimination, the answer may lie in a short term vs. a long term approach to brand building.read more